So, you are confident in the value that your company provides to your customers, but there is one problem; your potential customers haven’t gotten the message yet. Maybe your growth is nonexistent or your numbers have stalled. It is likely that you are looking for strategies that not only boost growth but share your brand’s value with potential customers. In this article, we uncover online growth tactics that use website optimization and inbound marketing to set your business on the right track.
Choose Strategic Keywords
Search engine optimization is essential to meeting customers where they are and showing you have the tools to solve their problems. It is not enough to appear somewhere in their search results – in fact, you need to be at the top. You can achieve this by choosing the right keywords for overall SEO success. By investing time to generate focused, well-researched keywords, you will be able to incorporate strategic keywords into your site content going forward.
Make Your Site Mobile Friendly
One-third of people use their phone as their primary device to access the internet. If your site is not optimized to provide a smooth experience for mobile users, Google could penalize your search ranking, thus leading to fewer online interactions. You should consider removing pop-ups for mobile users since they can be disruptive to smartphone users.
Create a Good Impression with Growth-Driven Designs
Growth-driven design or GDD is a user-centric approach that is turning traditional web design models upside down. Rather than taking over six months to overhaul your website, GDD makes consistent improvements to your website based on real-time analytics. With GDD you’ll know what’s working and what isn’t in the digital space.
Create Relevant, Value-Driven Content
All forms of content need to be well-designed, informative, and should connect with potential customers. This builds a trustworthy brand. Though content creation is an ongoing task in the inbound marketing process, it has the potential to yield huge ROI in return. Creating relevant content is one of the best ways to deliver value to your customers. That is why you must ensure that you take the time to uncover how your target customers consume information. After this, you can customize relevant content directly to them.
